PWC Case Study

Screenshot of PWC's website before

BEFORE

A screenshot of PWC's website after

AFTER

The Challenge

Provider Web Capital came to us with a website that lacked a strong branding voice both visually and verbally. It was also lacking a responsive layout mobile users could really get behind. Our first request from PWC was to do a complete re-brand of their logo, website, and marketing materials. Good branding drives every aspect of the rest of a company’s assets, so we began with the logo redesign.

 The Concepting Phase

As a financial company that specializes in providing funds for small businesses within the healthcare industry, the client wanted to keep with branding that represented them in both arenas. Here are some of the initial concepts our graphic designer worked out in Photoshop after sketching for a few hours on Post-it notes.

PWC logo concept 1b
PWC logo concept 2
PWC logo concept 3
PWC logo concept 4

The Final Product

Provider Web Capital logo
Four powerpoint slides for PWC

 New Marketing Materials

After finishing the website buildout in WordPress (my platform of choice for a reliable and well-documented CMS), I moved on to making some new marketing materials for PWC to use. Included in these was a fully branded tri-fold brochure and an extensive Powerpoint presentation.

To the left you can click to get an enlarged view of a few of the panels I designed for that using Google Slides. I prefer to build out my Powerpoint projects using the Google toolbox not only because it is economical to do so (it’s free to use), but because the finished product can be exported in a number of formats that provide versatility to my clients while still being editable for them in programs like Powerpoint.

Visit the Live Project

 Skills Used on This Project

Logo Branding
5%
Web Design
25%
Powerpoint
20%
Web Development
50%