While the rockets were all well and good, and the company leadership loved the playful attitude that was mixing into their logo concepts, they could never shake the feeling of this one image of a boy in a business suit with his rocket pack ready to blast off was exactly the embodiment of BTG. The problem was that the image they were so sold on had a copyrighting contract that forbade the manipulation we would need to do to use it in any kind of logo branding.
The solution? We would stage our own photo shoot using my DSLR cameras and light rigging equipment. Our design team did a quick round of shooting with one of our coworker’s sons right in the BTG office. The product of which would be used to create the logo the company now uses to this day.
All of the final logo concepts are finished out in Adobe Illustrator so that they are fully print ready for a professional shop to use on business cards, full-length panel banners, and advertising. We’re very proud of how it turned out, and the executive team of BTG was thrilled with the final product as well.
The photo that was used for the final logo made it into the website design as well in the main hero banner on the home page. The colors in the photo inspired the color pallet used throughout the company branding packets. We chose Bebas Neue as the primary branding font for its tight-knit lettering and modern, humanist, sans-serif boldness.